“ MY GOAL IS NEVER TO SIT STILL . IF I EVER FEEL TOO COMFORTABLE , PERSONALLY OR PROFESSIONALLY , I KNOW IT ’ S TIME TO TAKE ON A NEW CHALLENGE OR SET A NEW GOAL . FROM A CAREER PERSPECTIVE , I PLAN TO CONTINUE PROGRESSING THROUGH CONTINUAL LEARNING , LEADERSHIP ROLES AND MENTORING YOUNG PROFESSIONALS .”
women to watch
“ MY GOAL IS NEVER TO SIT STILL . IF I EVER FEEL TOO COMFORTABLE , PERSONALLY OR PROFESSIONALLY , I KNOW IT ’ S TIME TO TAKE ON A NEW CHALLENGE OR SET A NEW GOAL . FROM A CAREER PERSPECTIVE , I PLAN TO CONTINUE PROGRESSING THROUGH CONTINUAL LEARNING , LEADERSHIP ROLES AND MENTORING YOUNG PROFESSIONALS .”
Marcia Johnson is the director of marketing and communications at River Bank & Trust , the largest community bank headquartered in Alabama . She has worked at the bank for 14 years and during this time , she discovered her passion for marketing . In 2021 , she graduated summa cum laude from the University of West Alabama , earning a degree in Integrated Marketing Communications . Committed to her profession , Marcia recently completed the American Bankers Association Bank Marketing School and earned her Certified Financial Marketing Professional Certification .
On the Job
Though my primary role is leading and directing the marketing and communication efforts of River Bank & Trust , at the core , I ’ m an observer and storyteller . I have the unique privilege of witnessing the incredible work our bankers do , whether that ’ s building relationships with clients to help them achieve their goals or supporting their communities through leadership and volunteerism . I share what I see with the public , demonstrating the value our bankers provide to our customers and communities through our marketing efforts . As someone who is always rooting for the success of my team , the bank and our clients , I ’ m passionate about sharing what River Bank & Trust is all about — personal attention , hospitality and local banking expertise .
Back Story
I joined River Bank & Trust when it was four years old . Being part of a new bank with so much potential excited me , and I just knew it was special . My work as an executive assistant to our CEO , Jimmy Stubbs , allowed me to have a bird ’ s eye view of the wonderful things that make River Bank unique . From the beginning , Jimmy involved me in our advertising efforts and recognized my interest in marketing . I ’ ve held my current role since 2019 , thanks largely to his mentorship .
LOVE LIST
SHOP LOCAL : Harvey & Hill
GO-TO TUNES : “ Roar ” by Katy Perry
Helping Hand
Recently , I completed a four-year term serving as a board member for the Autauga Western Elmore Arc . My younger brother has special needs , so being associated with an organization that helps people like him and their families means so much to me . The Arc ’ s work is invaluable , offering services and resources that help people live independently , maintain jobs and even communicate — things most of us take for granted .
Influential Figures
I ’ ve had wonderful mentors , including my boss . My career would look much different without their incredible influence . But I credit my husband , Donny , for helping me get to where I am . Throughout our 27- year marriage , he ’ s always supported my dreams and encouraged me to go after them . Having a devoted partner who takes joy and pride in my success has been paramount .
Photography by Aubrie Lemon Moates |
Point of Pride
Helping my team members succeed ! Whether that ’ s developing strategies to grow their client base , designing winning proposals or talking them through the best use of their resources , knowing I ’ ve contributed to their and the bank ’ s success in some small way is a gratifying experience .
|
QUOTABLE : “ The best way out is always through .” - Robert Frost
MAIN MOTTO : Don ’ t put limits on what you think you can do .
|
Off the Clock
My children , Jared and Matthew , and daughter-in-love , Carrista , are the greatest joys in my life , so I relish spending time with them as often as possible . They ’ re mostly grown now , but watching them start their lives is so much fun — perhaps my favorite stage of parenting so far !
|
|
|
|
CentrAL Inc ! 59 |