CentrAL INC! | Central Alabama Business Journal September/October 2024 | Page 54

THE HUMAN CONNECTION

Comparing the genuineness of human touch to the capabilities of artificial intelligence is like comparing art to science : both are vital to the human experience , but they each have distinct virtues and advantages . Technology cannot replace empathetic humans .
While AI may prove superior at processing large amounts of data , identifying patterns and automating routine tasks , it can ’ t replicate human qualities . Humans offer judgment , decision making , creativity and emotional intelligence . Humans will continue to remain a vital element in creating a unique and lasting customer experience in a highly competitive business world .
A human resources manager can easily use AI to craft a basic job description , post to various boards and perform a preliminary ranking of applicants . But one-on-one interaction is a company ’ s strongest chance at finding the ideal candidate for a crucial role . People in general , and surely trained human resources professionals , can see deeper than a search engine .
The human touch allows organizations to foster authentic , long-lasting relationships with both their ideal customer and their valuable employees . AI simply cannot replicate relationship building or human connection .
Even though AI can respond to the pre-defined needs of a customer , it can neither understand nor anticipate those needs like a human . It can be said that a good salesperson knows what the customer needs before the customer knows it himself !
Humans can interpret body language and read between lines ; they have the ability to navigate complex emotions in a way that a machine simply cannot .
When it comes to adaptability , the human touch wins again . AI operates within parameters and cannot deviate . Emotionally complex humans who can pivot , evolve and adapt to customers , industry standards or day-to-day challenges will always have the advantage .
“ Humans will continue to remain a vital element in creating a unique and lasting customer experience in a highly competitive business world .”
In this latest industrial revolution , organizations wishing to stay relevant and competitive must recognize that the human touch remains the most valuable resource . Artificial intelligence can absolutely increase productivity by automating simple tasks and simplifying customer interaction . However , the traits that define humanity — discernment , creativity and versatility — are truly the way to allow an industry to thrive .

HOW TO COLLABORATE : FINDING THE RIGHT BALANCE

WELCOME HUMAN-AI COLLABORATION
EMPOWER HUMAN ADVANTAGES
NURTURE
CUSTOMER-CENTRIC EXPERIENCES
PROVIDE A CULTURE OF LEARNING
Businesses should recognize the power and potential of AI as a useful tool that complements , not replaces , human capabilities . Combining AI insights with employees ’ knowledge allows for the optimal use of human and machine power .
Celebrate the intrinsic value of human touch , such as emotion , nuance , critical thinking and creativity .
AI-powered chatbots and automated systems are beneficial for routine customer interactions . However , humans with empathy , emotion and superior communication skills are required to deliver exceptional customer experiences .
Encourage curiosity , emphasize the importance of continuing education , foster a climate of experimentation and c elebrate knowledgesharing . Employees will stay up-to-date with shifting market trends and best practices , enabling businesses to quickly adapt .
54 CentrAL Inc !