AIvs the
By Jennifer Burr
HUMAN TOUCH
The world is , once again , experiencing an industrial revolution . This time , it ’ s artificial intelligence ( AI ) driving the gears of progress . In this time of rapid technological advancement , businesses are racing to embrace AI technology to increase efficiency , motivate consumers and ultimately surpass the competition . Modern-minded organizations are searching for ways to use automation to give them the upper hand , and AI provides many powerful tools just for this purpose .
AI can recognize patterns that aren ’ t obvious to the casual observer . On social media platforms , AI drives algorithms , showing the consumer more of the content they habitually interact with . In the business world , it ’ s also transforming industry standards . Cutting-edge businesses can make precise decisions quickly , thanks to AI-driven analysis and data-backed solutions .
However , industries such as sales and marketing , which rest squarely on a pillar of customer service , will always rely on the rich resource of human touch and expertise , and the wisdom which comes from humans ’ past experiences .
“ Businesses are racing to embrace AI technology to increase efficiency , motivate consumers and ultimately surpass the competition .”
52 CentrAL Inc !