marketing matters
SITE RETARGETING
REACH 97 % OF MISSED CUSTOMERS
WAYS SITE RETARGETING IS USED
• Emails
• LinkedIn
• Facebook
• Google
• Twitter
Almost every person who visits your website for the first time will leave without buying . They don ’ t know anything about your brand ; there is no awareness or trust ; and they aren ’ t convinced that they need your products or services — yet . How do you get them to come back and make a purchase ? Site retargeting .
WHAT IS SITE RETARGETING ? Site retargeting is a savvy digital advertising strategy to bring people back to your website to keep your brand “ top of mind .” It allows you to connect with visitors who have already displayed interest in your website or products , helping you reach 97 percent of potentially missed customers .
The primary objective of site retargeting is to remind people of the products or services they were intrigued by , enticing them to return to your website and take the desired action , be it making a purchase or completing a form .
HOW DOES SITE RETARGETING WORK ? Picture this scenario : You visit an online store in search of the perfect pair of shoes . You explore various options but decide not to make a purchase . Later , while browsing other websites or using social media , you ’ re greeted with ads from that same online store showcasing the exact shoes you were eyeing earlier . That is the power of site retargeting in action !
To implement this strategy , we use a clever method of retargeting by placing a pixel on your website . When a potential customer visits your website , a tiny piece of code ( referred to as a “ cookie ”) is discreetly placed on their browser . This cookie is the magic behind the scenes ; it helps your website remember their visit and the products or pages viewed .
The pixel allows specific targeting that tracks what each visitor looked at and the actions they took . After they leave your site , this pixel follows their future online habits and delivers them retargeted ads to re-engage their interest .
Let us help your business • exploremedia . com
WHY IS SITE RETARGETING SO EFFECTIVE ? Retargeting is all about repetition . The wrong retargeting can drive away the prospect , resulting in a wasted campaign . But , done correctly , the multiple touchpoints keep your prospect engaged with your company or product , resulting in a return visit to your website .
Effective retargeting should create a sense of familiarity and trust , removing any hesitations your prospect has about pressing that “ buy now ” button .
What ’ s more , site retargeting works hand-in-hand with your other marketing efforts , providing valuable data for optimization and making it an efficient tool to drive results and maximize the impact of your advertising endeavors . Site retargeting is a gamechanger in the world of digital advertising .
Got Questions ?
+ DON ' T MISS our Marketing Brew event on Oct . 11th !
Shelby Shubird is exploreMedia ’ s Digital Media Manager .
If you have questions about outsourcing some or all of your marketing efforts , the team at exploreMedia can help ! Reach out to shelby @ exploremedia . com to learn more .
82 CentrAL Inc !