CentrAL INC! | Central Alabama Business Journal Sept/Oct 2023 | Page 64

Business Of : Events

STAYING POWER :

The Flower Show , presented by Montgomery Federation of Garden Clubs , has been with the fair since the first event in October 1954 . The longest returning food vendor is the Highland Garden ’ s Men ’ s Club . Its members have been dishing out the popular camp stew for 68 years .
What is the structure of the fair ?
The Alabama National Fair and Agricultural Exposition , Inc is a 501c3 nonprofit organization that operates under the direction of the Kiwanis Club of Montgomery . There are three full-time employees , four part-time employees and several volunteers who help in different areas to plan , set up and operate the fair .
How much money does the fair bring in each year ?
Around $ 2 million each year . After all expenses are paid , the Alabama National Fair donates the remaining proceeds to the Kiwanis Club Foundation . In March , the Kiwanis Club Foundation disburses these funds by way of grants to tri-county non-profits . Since 1954 , the Alabama National Fair and Agricultural Exposition and the Kiwanis Club of Montgomery have given back more than $ 7.5 million
to local youth and charitable organizations , including Aid to Inmate Mothers , Black Seed Arts Academy , Children ’ s Center of Montgomery , Family Sunshine Center , YMCA ’ s Camp Chandler and MANE to name a few .
How does the fair benefit area businesses ? The economic impact is around $ 6 million a year in taxes and revenue .
When do you start planning the next fair ? After our 10 days of the fair , the team takes a week-long break and then jumps right back in . They travel around to multiple different fairs to check out how they are running their operations , from security to livestock to ticketing . They are always looking for ways to improve and make the Alabama National Fair the best it can be .
TO THE POINT :
Your business or organization may not be putting on an event the size and scope of the Alabama National Fair , but according to the fair ’ s Executive Director Randy Stephenson , some basic event-planning principles still apply . Delegating tasks and trusting they ’ ll be executed is key . “ Have a staff you can rely on ,” he said , “ teamwork makes the dream work .” And when you ’ re incorporating volunteers in your team : “ Bring them alongside your organization to allow coownership ,”
he said . “ When volunteers are personally
Executive Director Randy Stephenson
involved in your event , they are marketing ; they are operations ; they are invested .”
64 CentrAL Inc !