CentrAL INC! | Central Alabama Business Journal November/December 2024 | Page 67

THE FINE PRINT

72 % of people find printed ads less intrusive than digital ads .

HubSpot

56 % of customers trust print marketing more than any other form of advertising .

Deloitte

90 % of direct mail gets opened , compared to only 20-30 % of emails .

Data & Marketing Association

92 % of 18-23 year olds find it easier to read words in print than on a screen .

Zipdo

85 % of consumers are more likely to remember a brand seen in print versus online . Zipdo

Kinsey de Torres is exploreMedia ’ s Managing Editor .

Got Questions ?

If you ’ re ready to maximize your marketing efforts by combining print with your current marketing , our team at exploreMedia is here to guide you ! Reach out to christina @ exploreMedia . com to learn more .
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