CentrAL INC! | Central Alabama Business Journal No January/February 2025 | Page 43

“ A life coach does not judge or determine what clients should do or what they need . They act as a facilitator in order to help clients figure out solutions for themselves ,” says Matthews .
Life coaching has grown into a thriving industry , offering individuals the support they need to navigate personal and professional challenges . For many , life coaches provide the tools and accountability necessary to reach their goals and unlock their potential . Elizabeth Williams Matthews , founder of MindingYourLiz
WHAT IS A LIFE COACH ?
A life coach is a wellness professional who helps clients navigate both personal and professional areas of their lives . By providing support , accountability and insight , life coaches help clients achieve their goals and improve their quality of life . It ’ s important to note that a life coach is not there to tell clients what to do ; instead , they act as a facilitator , guiding clients to uncover their own solutions . This collaborative approach empowers individuals to become the best version of themselves .
TYPES OF LIFE COACHES
While life coaching is a broad field , it can be categorized into several specialized types . The most common include :
Life Coaching , shares her journey
into life coaching , fueled by her passion
for helping others .
CAREER COACHES : Help clients navigate career transitions , job changes and professional development .
RELATIONSHIP COACHES : Focus on helping individuals improve their relationships , whether personal or professional .
BUSINESS COACHES : Work with entrepreneurs and executives to enhance business strategy , leadership skills and decision-making .
“ As life coaching gains more popularity , more types of coaches are being created ,” Matthews adds .
FINANCE COACHES : Specialize in financial planning , budgeting and financial independence .
HEALTH COACHES : Focus on improving physical and mental health through lifestyle changes and wellness plans .
WHY PEOPLE SEEK LIFE COACHES
People turn to life coaches for various reasons . Common motivations are the desire to achieve personal goals , overcome challenges or gain clarity about life ’ s direction . “ If a person is having trouble achieving goals , needing clarity to figure out goals , feeling stagnant and / or unmotivated , going through a life transition , having self-confidence issues or needing balance in their busy life , it may be a great time to see a life coach ,” Matthews says .
Some individuals also turn to life coaches during significant life transitions — whether that ’ s changing careers , adjusting to a new lifestyle or simply wanting more balance in their daily lives .
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