marketing matters
PROGRAMMATIC EMAILS :
TARGETING OUTSIDE YOUR CURRENT CUSTOMER BASE
Email is one of the most effective communication tools for businesses . It can be an equally effective marketing tool for expanding your company ’ s reach , especially when you target the right audience . Here ’ s how programmatic email campaigns can significantly and positively impact your marketing .
STRONG MARKETING TOOL
A programmatic email is a dedicated email blast reaching a precise audience . Programmatic emails are a great tool to reach people not in your email database . You can choose who to send the email to based on their demographics , online behavior and location . This gives programmatic emails advantages over simply sending out a mass marketing email to your existing mailing list . Reaching potential clients who have not heard of you but are looking for exactly what you are offering is a key benefit .
60 CentrAL Inc !
HERE ARE A FEW MORE BENEFITS :
• Drive growth and engagement through personalized messaging .
• Use data-driven strategies to target a larger audience .
• Deliver the perfect message to the right people who are likely to read it .
• Provide detailed reporting on user interactions to help power future campaigns .
CAMPAIGN TARGETING TYPES
There are two campaign types : standard programmatic or in-market programmatic . Each campaign type focuses on different targeting elements to capture the audience you most want to reach .
STANDARD PROGRAMMATIC :
• Allows for specific targeting using demographics such as homeownership , household income ( HHI ), education level , occupation , etc .
• Can also reach specific geographic locations through zip codes , cities , counties , states , etc .
Find more digital strategies at exploremedia . org .
IN-MARKET PROGRAMMATIC :
• Adds an additional layer of intent to the email database , allowing you to reach consumers actively looking for your products or services .
• In-market users are more likely to interact with and convert from your promotion since they were looking at similar websites and products to your promotions in the last 24-48 hours .
MULTIPLE TOUCHPOINTS
You can pair programmatic tools to enhance the client experience and entice them to interact with your business . Email redeployment adds another touchpoint with potential clients and builds trust by resending that email to those who have shown a level of interest and engagement with the initial send .
TO THE POINT :
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According to the Interactive Advertising Bureau , programmatic advertising accounts for 69 percent of all digital media ad spending , with that number expected to grow .
Shelby Shubird , Digital Manager at exploreMedia
Got Questions ?
If you have questions about programmatic emails or setting up an email marketing campaign , the digital team at exploreMedia can help ! Reach out to angie @ exploremedia . org to learn more .
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