conversations
CONVERSATIONS : Restaurant Owner
DONETTA BETHUNE
A true testament to Jereline Bethune , the woman who started it in 1942 , Brenda ’ s BBQ is still standing and reaching new heights thanks to Jereline ’ s granddaughter , Donetta Bethune . Bethune is managing the 80-year-old family business , ensuring it keeps serving its legendary ‘ cue while keeping her grandmother ’ s legacy alive . She shared why the eatery is such a staple in the community , what has contributed to its decades of success , how she got involved and her secret to overcoming challenges .
What ’ s the best piece of business advice you ’ ve ever received ? Always treat every customer the same . Always treat the customers with respect , and let them know that you appreciate them .
Photography by Grace O ’ Connor .
What ’ s the backstory of Brenda ’ s BBQ ?
Brenda ’ s BBQ was started by my grandmother in 1942 . It was called the Siesta Nightclub when it first opened , but my grandmother had a different plan and closed down the nightclub to continue the restaurant . My grandmother ’ s need to succeed contributed to her success . She was the type of woman who never took no for an answer . When you think of a Black person owning a business at that time , it was almost impossible , so when you think of a Black woman , you can imagine the challenges that she faced when trying to open a business . She overcame everything that was thrown at her .
What got you interested in entering and continuing the family business ? I have worked with the restaurant since I was 14 years old , but I have been actively involved for 15 years . My grandmother always told me that she saw something in me , and she kept me in the kitchen all the time . She continually told me that it was
48 CentrAL Inc !