CentrAL INC! | Central Alabama Business Journal May/June 2023 March/April 2023 | Page 35

“ People began to recognize EastChase as more than a place to shop , but a destination for entertainment .”
“ People began to recognize EastChase as more than a place to shop , but a destination for entertainment .”
FALLING FOR A FAVE
A little extra Farmers Market fun for kids .
If You Host It …
The crowds will come . “ In 2022 , we had more than 15,000 people attend All is Bright , along with more than 2,000 walking in the parade ,” Edwards said . Puppy Palooza fetches 2,500 to 3,000 people a year ; Summer Nights brings in 500-750 people each evening it ’ s happening ; Moonlight Movies show to about 500 people ; and Harvest Jam attracts 2,500 fans . And they come from all around . EastChase uses tech called Placer . ai to gather data on its events . “ People travel from Troy , Dothan , Greenville , Auburn and more ,” Edwards said .
Edwards ’ favorite event is the annual Harvest Jam , featuring live music , farmers market vendors , kids activities and a craft beer tasting provided by Pies + Pints . The event is done in partnership with Child Protect . “ It ’ s something about the crisp fall air , the collaboration with Child Protect and bringing so many small Alabama farmers and makers together in one event that puts it at the top of my list .”
Putting the “ Special ” in Special Events
Edwards noted the benefits that the events bring not just to residents , who gain a great spot to gather and connect , but also to Central Alabama ’ s charitable groups . “ Our events provide an avenue for the community to come together and enjoy this beautiful venue we have ,” she said . “ Many of our events are in partnership with nonprofit organizations like the Montgomery Humane Society , Child Protect , Magic Moments and many more . We have such a large voice in the community and feel as though we should use it to help support area agencies .”
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