How would you describe ASF’ s impact within the River Region?
I’ d say ASF is more than a world-class theatre— we’ re also an engine for creativity, education and economic impact. We bring people together from all walks of life to experience live storytelling, and we are simultaneously a major educational resource: Thousands of students see their first professional play at ASF and attend various camps, classes and workshops throughout the year.
What do you think surprises people most about ASF once they experience it, and what makes it so special?
People are often surprised by the scope of our work, which exists on a larger scale than what Montgomery’ s population might suggest is possible. The uninitiated walk through our doors and are shocked to see productions that rival what they’ d find in major theatre cities. But our productions are performed with an intimacy and warmth that makes them feel incredibly personal as well.
How do you choose which stories ASF tells— and how do you ensure they resonate with both local and visiting audiences?
We aim to balance Shakespeare’ s timeless work with new plays, bold adaptations and community-centered stories. We look for stories that spark conversation, that connect people to each other and to big ideas. I think about our diverse community and ask myself: Whose stories are missing? Who will see themselves reflected here? And how are those different communities represented? Theatre and theatre audiences are always evolving, and our programming should reflect that.
Can you elaborate on what happens behind the stage?
It’ s an entire ecosystem. Beyond what you see on stage, there’ s an army of artists, artisans, technicians and administrators working to make it happen. Costumes are built by hand in our shops. Sets are constructed and painted right here. Lighting and sound are meticulously planned. Rehearsals can take weeks of exploration. Then there’ s marketing, ticketing, fundraising, educational outreach— it truly takes a village to bring a single production to life.
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