STRENGTHENING THE NONPROFIT ECOSYSTEM THROUGH BRAND POWER
Ebert Design Co. isn’ t just helping individual organizations— they’ re strengthening the entire nonprofit ecosystem in Central Alabama by elevating the role of brand identity.
“ Our work creates a ripple effect— better branding leads to more effective fundraising, which enables greater impact and builds stronger community trust,” Ebert said.“ It’ s not just about making things look pretty; it’ s about helping nonprofits become more effective at fulfilling their missions. That benefits everyone in our community.”
“ Strong, authentic brands help nonprofits cut through the noise and connect with the people who can truly support their mission.”
By promoting cross-sector collaboration and helping nonprofits engage with civic leaders, funders, designers and community advocates, Ebert is showing that a strong brand is the foundation for lasting change.
A BRAND’ S IMPACT IS LONG-LASTING
MEET ZACH EBERT OF EBERT DESIGN CO.
Zach Ebert is the founder and principal strategist of Ebert Design Co., a Montgomery-based brand consultancy that partners with nonprofits, B Corps and mission-driven organizations to help them create authentic, aligned brands. With a background in visual design and a passion for purpose-driven work, Ebert brings clarity, creativity and collaboration to every engagement. His approach is rooted in the belief that strong strategy and clear communication are the cornerstones of nonprofit success— not just visually, but organizationally.
For nonprofits unsure where to start, Ebert recommends seeking an outside perspective to clarify their brand identity.
“ If you’ re feeling overwhelmed by where to begin, consider starting with a discovery conversation,” said Ebert.“ Sometimes an outside perspective can help you see the forest for the trees and identify which pieces of the puzzle to tackle first.”
While strategy work may not feel as urgent as launching the next program or campaign, the impact is long-lasting.
“ Don’ t assume you need what other organizations have. Your brand should be as unique as your mission,” Ebert said.“ And don’ t skip the strategy phase to get to the‘ fun stuff’ faster. The organizations that invest time in understanding themselves and their audience first always see better results from every subsequent marketing effort.”
In a region known for grit, generosity and community spirit, nonprofits don’ t need to go it alone. With the help of local connectors like Ebert Design Co., organizations across Central Alabama are discovering the transformative power of brand identity— and finding smarter ways to grow, together.
We’ re excited to spotlight our“ Champions of Change”— celebrating local nonprofits and the impact they’ re making across our community.
RECOMMENDED NONPROFIT READS:
// Brandraising by Sarah Durham –“ Great for aligning brand and fundraising.”
// The Nonprofit Communications Engine by Sarah Durham –“ A roadmap for building consistent messaging systems.”
// Findable & Fundable by Kevin L. Brown –“ Perfect for nonprofits trying to improve online visibility and digital donor engagement.”
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