52 % of businesses outsource marketing to access specialized expertise
70 % of labor costs can be saved by outsourcing
10 % increase seen in marketing effectiveness by companies that outsource marketing
marketing matters
SUPERCHARGE YOUR MARKETING EFFORTS
Outsourcing marketing to a virtual marketing team keeps you competitive and forward-thinking while surrounding you with experts in the field who can be game changers for your business .
In today ’ s increasingly demanding environment , marketing has become a critical function , so a single person in charge of your marketing strategy may not be enough .
Outsourcing your marketing to a professional marketing agency gives you a team of experts who understand your business and are equipped to carry out the actions to help you achieve your marketing goals . Here are some of the advantages :
1 REDUCED LABOR COSTS including saved money on salaries , benefits and overhead costs associated with hiring fulltime employees .
2 ACCESS TO SPECIALIZED EXPERTISE with extensive experience and training in various areas of marketing such as SEO , social media and PPC advertising .
58 CentrAL Inc !
52 % of businesses outsource marketing to access specialized expertise
Source : Clutch
3 NEW PERSPECTIVES AND SKILLS , thanks to the diverse portfolios and experience of the agency ’ s marketing professionals , ensuring you get innovative ideas for your marketing strategy .
4 CONTROL COSTS so you only pay for the services you need , saving you money on facilities , space , computer equipment , software and programs .
70 % of labor costs can be saved by outsourcing
Source : Deloitte
5 GREATER SPEED AND EFFICIENCY thanks to a focus on marketing . These teams are equipped to detect and interpret market situations to implement plans earlier and are also continuously learning new skills , so you don ’ t have to spend time and money training your team .
Let us help your business • exploremedia . org
BY PAM MASHBURN
10 % increase seen in marketing effectiveness by companies that outsource marketing
Source : Accenture
6 SCALABILITY allows your marketing efforts to increase or decrease as needed without the risk of over or under-hiring .
7 MORE TIME TO FOCUS ON YOUR CORE BUSINESS by freeing up time and resources . If you have a marketing director , they can look at the business from a more macro level , leading to improved productivity , increased revenue and more satisfied customers .
Pam Mashburn is exploreMedia ’ s President & Chief Strategy Officer .
Got Questions ?
If you have questions about outsourcing some or all of your marketing efforts , the team at exploreMedia can help ! Reach out to pam @ exploremedia . org to learn more .
WHAT IS A VIRTUAL MARKETING TEAM ? Virtual marketing teams allow companies to access specialized marketing expertise without the expense of hiring full-time employees or building out an in-house team . Virtual marketing teams consist of a variety of professionals , such as marketing strategists , content writers , graphic designers , social media managers and SEO specialists . They can provide a range of marketing services , including branding , advertising , content creation , social media management , email marketing and analytics .