Business Of : Brewing
Photography by Thomas Meneguin
LOOKING TO OPEN A BREWERY ?
Andrew McNally , President / Head Brewer at Common Bond Brewers , shared his thoughts on new brewers joining the industry . A few factors to consider before becoming a brewer :
RAILYARD BREWING COMPANY
In 2010 , the Montgomery Brewing Company — the first legal brewery in the state since the prohibition — closed down . In September 2012 , Railyard Brewing Company opened and later combined with Dreamland BBQ . Bob Parker , Managing Partner of Dreamland BBQ and Railyard Brewing Company , offered this advice on successful brewing . “ You need to be resilient and able to adapt to changes .” But he also offered this caveat . “ Personally , I would recommend opening up a brewpub instead of a package brewery , so you can sell things other than your own beer . As a brewpub , you aren ’ t limited to strictly your own product . Because of this , we are not so worried about the trends in the alcohol industry . As long as our customers love to eat barbecue and drink beer , we ’ ll be alright .”
“ Personally , I would recommend opening up a brewpub instead of a package brewery , so you can sell things other than your own beer . As a brewpub , you aren ’ t limited to strictly your own product .”
- Bob Parker , Railyard Brewing Company
THIS PALE ALE Y ’ ALL LIGHT LAGER JUICE TRAIN IPA MARZEN-MÄRZEN AMBER LAGER PINEAPPLE SHAKEDOWN
WHAT ’ S BREWING :
Brewing beer requires skills in science , quality control , understanding local tastes , attention to detail and understanding marketing trends .
Brewing takes countless hours and time-sensitive issues arise that must be immediately remedied , or they could result in a lost batch of beer .
The industry comes with its specific challenges including the tedious process of navigating varying federal , state and local regulations .
The industry is constantly changing , so breweries must be nimble and willing to experiment with new brews and appeal to new trends as they arise .
The industry provides opportunities in more than brewing science ; it also employs a diverse range of jobs such as marketing , HR and design .
“ I always encourage people who are looking to open a brewery . The more local craft beer , the more growth for all brewers ,” he said . “ But , I also tell them the truth about the hard work that lies ahead .” - Andrew McNally , Common Bond Brewers Brewing Company
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