Business Of : Brewing
One of the most significant changes to hit the brewing industry in recent years is the rise of craft beer . Tapping into an increasing interest in unique and locally produced beers , small and independent breweries focus on pushing the boundaries to create diverse and exciting flavors . Beer drinkers obviously approve . Craft breweries have seen success across the country . But this success is built on more than tasty beer : clever marketing , engaging branding and continued innovation are also key . Two Central Alabama craft breweries shared a behind-the-scenes look at the business of brewing .
Crafting Success
Two Central Alabama Breweries Deliver Unique Beers to Local Drinkers By Kinsey de Torres
FOAMING
According to the Brewers Association , the market for craft beer is still growing , accounting for
13.2 %
FACTS :
of the U . S . beer market by volume in 2022 .
Retail dollar sales of craft beer now account for of the current $ 115 billion
24 % U . S . beer market . This indicates that the demand for craft beer is increasing and is becoming a significant player in the industry .
38 CentrAL Inc !