2. Where do you find new actors, and how do they stay on your radar?
I think about the good old days when I would pore over the Academy Players Directory looking for new faces, and it makes me laugh. Times have changed! I still miss those giant books, but I wouldn’t go back.
Most people I know in the casting field will say they are working all the time. A good CD always has her eyes and ears peeled to discover new talent who can move us with a great performance. When I’m watching television, for instance, I always look up actors I see who are new and interesting and immediately add them to my database. When reading a magazine or newspaper, if an article on a new actor pops up, I rip it out and put it in my “to file” pile. I’m constantly going to theater, screenings, and film festivals; I visit acting classes; I scour YouTube and Instagram. Agents and managers constantly call me to take general meetings with their new clients.
In terms of staying on my radar, if you’re going to send out postcards or email blasts, make sure you have something to say. Don’t just send out a notice with your picture and contact info. It should include your latest work and an action item, such as “Watch me on the latest episode of [fill in the blank] on Tuesday at 9 p.m.” or “Come see me in ‘Man of La Mancha’ at San Diego’s famous Old Globe Theatre.”