A Study on WeSupport, a WeChat-based Learning Platform
The average scores of all objectives are significantly correlated with users’ age, i. e., among young workers, the younger the workers are, the more helpful they found the young worker lessons to be( Chart 25). Also, the workers from a project factory that incorporated the WeSupport platform ' s content into their factory’ s public account found such lessons significantly more helpful than others.
More than 59 % of the young workers said they would most likely continue following the young worker related contents on WeSupport, and about 33 % said they might do so( Chart 26). Compared to the parent workers, the young workers who are committed to following the related contents are significantly lower( 81 % v. s 59 %). Part of the explanation might be that parents are faced with ongoing and changing challenges with regards to their children, and thus seem to show a stronger need for long-term support.
In terms of content the users would like to see on WeSupport in the future, 60 % of the users expressed interest in reading content related to young workers. The topics they would like to see more of in the future include: 1) communication and relationships( 16 %) 2) psychological wellbeing and positive attitude( 13 %), 3) work-related skills and knowledge( 11 %).
Chart 25: Average scores for young worker contents by age
Score 100
Chart 26: Will you continue following the young worker related content?
I’ m not sure 7.8 %
90 88.8
|
80
70
|
73.8 |
67.6 |
Maybe 32.8 % |
Yes, most likely 59.4 % |
60 |
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|
|
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50 |
|
|
|
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3) Line Managers
Our numerous surveys with workers in the past show that line managers’ communication style and their relationship
with workers are closely connected to worker satisfaction
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and retention. It is also commonly understood that young workers tend to struggle more with communicating with their line managers and other colleagues, and find themselves in conflicts more frequently. Although the line manager lessons on CCR CSR’ s WeSupport platform were specifically developed for line managers and frontline supervisors who manage young workers aged 16-25, all WeSupport platform subscribers have
WeSupport platform lessons are particularly useful for line-managers with a low education background.
the option of viewing these lessons and leaving comments. However, for the purpose of this study, we only included the answers of line managers while evaluating the content related to line managers. According to the survey, the top three favorite topics by the line managers are: 1) how to handle conflicts among workers, 2) How to communicate better, and 3) how to help workers with negative emotions( Chart 27).
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21. CCR CSR( 2015) Snapshot Study: Young Workers In China In 2015 http:// ccrcsr. com / resource / 505