SAMPLE DESCRIPTION
SAMPLE DESCRIPTION
Our sample consisted of 576 WeChat and CCR CSR WeSupport platform users, of which 276( 48 %) are male and 300( 52 %) are female. There is no statistical difference between the number of male and females. For this study we tested all variables by gender and displayed results where a statistically significant result for gender disparity was found.
61 % of the respondents are married, of whom close to half( 47 %) have young children under six.
1) Locations
Chart 1: Location of respondents
74 % of the respondents of the survey are located in three provinces / municipalities in China: Guangdong, Hubei and Chongqing( Chart 1). The majority of respondents grew up in the countryside before they turned 16( Chart 2). For the purpose of this study, we looked at the variances between these rural migrants in terms of their usage of WeChat and CCR CSR’ s WeSupport platform and the different impact those online tools might have on them.
Others 151
Chongqing 78
Guangdong 178
Hubei 169
Chart 2: Where respondents grew up before age 16
Countryside 69.0 %
Town 18.8 %
Medium or small size city
Big city
4.0 %
8.2 %
0 % 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 %
8