PLACER VALLEY
Roseville Electric Utility
ROSEVILLE ’ S ELECTRIC SERVICE AND ECONOMIC ADVANTAGE
Formed in 1912 , Roseville Electric Utility provides service to residential and business customers within city limits , now a 43-square-mile service territory . Governed by the city council , this community-owned utility operates all electric infrastructure throughout Roseville — distribution facilities , substations and generating resources — and can import power from outside the city .
An advantage to municipal power is that decisions , actions and rate making happen locally . “ The municipal model prides itself on being responsive to customers , managing costs and making investment decisions that are best for the community ,” says Shawn Matchim , assistant director . “ Our local control allows us to better serve the community .”
Roseville Electric Utility recovers its costs through service rates to the community rather than through tax revenue . “ Even though we ’ re a city department , we operate as a not-for-profit business , so we ’ re able to keep downward pressure on our costs and rates ,” Matchim says . “ We ’ re 35-38 percent
less expensive than service in neighboring jurisdictions with PG & E .”
Those lower rates benefit Roseville as a whole , translating to business development and retention as customers can invest their electricity savings elsewhere .
Another benefit of this municipal model is its enterprise fund . Through its generated revenue , Roseville Electric Utility is able to contribute to the city ’ s general fund and other city departments for public safety , police and fire service , parks and recreation , and other community programs .
Roseville Electric Utility also offers education programs through its Utility Exploration Center and other venues , putting on workshops and engaging with the community . “ We do a lot of outreach about energy efficiency , sustainability and inform the community about the value of having their own municipal utility ,” Matchim says .
With a focus on delivering the highest level of reliable service and value to the whole community , Roseville Electric Utility is strengthening Roseville for a bright future .
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We are reliable , we are low-cost , and we are safe . We are more than a utility , we are a business partner .
— SHAWN MATCHIM
Assistant Utility Director
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2090 Hilltop Circle Roseville , CA 95678
SPONSORED PROFILE www . roseville . ca . . us .