TECHNOLOGY
empathy needn ’ t be warm and fuzzy , says Clemmens . He points out that Elon Musk , for example , isn ’ t known for having the most cuddly personality , but it was his concern for the planet — for carbon emissions ( and , of course , profits ) — that fueled the growth of Tesla .
Caring helps bottom line
Caring about the world has financial implications too . Companies face a risk if they don ’ t care about broader social issues . Values matter . “ People are not just buying the widget , they ’ re buying everything associated with it , ( because ) there ’ s much more collective consciousness from a consumer perspective ,” says Cameron Law , executive director of Sacramento State ’ s Carlsen Center for Innovation & Entrepreneurship .
Law cites the example of Nike , which became linked with supporting former San Francisco 49ers quarterback Colin Kaepernick and
“ Empathy is huge in developing a good product . The ability to understand your customers ’ needs and motivations is key as you craft everything from product features to marketing language .”
SEDALE TURBOVSKY Cofounder and CEO , OpenGrants
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58 comstocksmag . com | May 2021