CATALYST Issue 4 | Page 40

D Dexterity | Catalyst THE NEXT BIG COMPETITIVE A DVA N TAG E : Rethinking candidate experience Scrutinise and enhance your candidate journey to become an employer of choice. I f you think the shortage of hiring talent is only an HR problem, think again. HR professionals, business leaders, frontline employees – all are managing the impact of continued low unemployment on every facet of business. The growing complexity of attracting and recruiting the people needed to help organisations thrive is creating real concern for leaders. PwC’s 22nd Annual Global CEO Survey cites the lack of “availability of key skills” among the threats that are top-of-mind for leaders as they consider growth prospects in the year ahead (34% believe it is a notable concern). As the competition for talent remains fierce, the problem becomes broader than an inability to hire people, and other parts of the business begin to suffer. This is characterised by declining customer experience due to a lack of (or inexperienced) staff; increasing voluntary turnover as employees become overworked; an inability to execute on strategic initiatives without critical skills and roles, and declining continuity of leadership and culture with lack of qualified managers and leaders. alexandermannsolutions.com 40 Tena Lyons VP & global head, product marketing, Alexander Mann Solutions Which factors are key to a positive candidate experience, according to job seekers? Clear and regular communication: 58% Clear expectations: 53% Source: Glassdoor Feedback on rejection: 51%