CATALYST Issue 1 | Page 54

Future Proof Lynda Gratton Professor of Management Practice, London Business School Lynda is an Organisational Theorist, Consultant and Author and Founder of the Hot Spots Movement. lyndagratton.com F or organisational theorist Lynda Gratton, ‘work’ is now being defined by ‘context’, which is created by the emergence of megatrends and their impact on society: “Work is being shaped by technology, globalisation, democracy and the ageing workforce, and the opportunity you have to make work as you want it,” she says. In her latest book, The 100 Year Life, co-authored with Andrew Scott , Gratton also points out that in the same way that technology and globalisation have transformed the way people live and work, so too will increasing longevity. Over the past 200 years, life expectancy in the developed world has increased at a near constant rate of more than two years every decade. If this trend is to continue, a child born in the UK today has more than a 50% chance of living to 105. A century ago, this chance was less than 1%. Increased longevity means that cradle-to-grave employment is obsolete and jobs for life are gone. From an organisational perspective, when careers become 50 or 60 years alexandermannsolutions.com 54 ▲ Professor Lynda Gratton believes organisations must build a context to innovate and excite their people “Because people lie at the heart of corporate purpose, organisations must build a context to innovate and excite them” in length, they will need to move away from the traditional linear path and businesses will need to offer training and development opportunities that emphasise lifelong learning and support employees through various personal and professional transitions. “We are faced with a “hollowing out” of work – medium-skilled jobs have disappeared and are being replaced by technology, so there’s either low-paid work or specialised high-paid work, with a huge emphasis on education and lifelong learning,” says Gratton. Transparency in business Because people lie at the heart of corporate purpose, Gratton believes organisations must build a context to innovate and excite them. In her book The Key, Gratton makes the case for businesses to step up and connect their interests with those of the wider world. She urges companies to play a more positive role in the world by building inner resilience, actively anchoring themselves in