CATALYST Issue 1 | Page 57

Future Proof “As we enter this new era of work, where change is the norm and employees and customers are seeking greater transparency, organisations must endeavour to help every employee be as good as they can be” BURNING PLATFORM In her book The 100 Year Life, Lynda Gratton argues that the majority of children born in rich countries today can expect to live to more than 100. This increase in life expectancy has been happening for decades and yet we continue to structure our lives the way our parents, or even grandparents, did. Unless deep-seated social change occurs, a longer life is a gloomy prospect, making longevity a curse rather than a gift. Our current practices are ill-equipped to cope. We either cannot afford to retire at the age our parents did or will have to work for so long that our mental and physical fitness, as well as our enthusiasm for life, could suffer. Individuals, companies and governments all have a role to play in ensuring we structure our lives differently so we can make the most of a longer life. Oldest age at which 50% babies born in 2007 are predicted to still be alive: UK 104 US 103 JAPAN 107 ITALY 104 GERMANY 102 FRANCE 104 CANADA 104 YEARS is particularly inspired by her work with the group (“I’d be bereft without it,” she says). It is perhaps because of this insight that she is so keen to point out the constructive role big business can play in the future of work. “Rather than seeing large organisations as destructive, they should be viewed as a force for good,” she says. “They are made up of people like you and me – and most of us want to work for corporations that do good.” While she agrees it’s easy to knock big businesses – particularly after the economic crisis – we should ask more of them. “We produced a world where climate change, youth unemployment and global poverty are real problems. But whose job is it to do something about it? You can put the onus on governments, but their agendas are so short-term focused.” With youth unemployment, for, example, Gratton wants to see more collaboration between big business – and says it’s already happening. “In India, businesses have had to step in to educate young people as the government hasn’t been able to do it. The tech industry is vital to the country’s economic survival, so IT companies have built curricula to support millions of teachers in upskilling future talent. Within sectors and cross sectors, I’d urge companies to consider working together to make a difference.” Issue 1 - 2017 57