CATALYST Issue 1 | Page 23

Talent Centric PEOPLE-FOCUSED LEADERSHIP business is going and their role in it. And every other Friday, Bennett holds a ‘Big Red Sofa’, broadcast live to the whole company, inviting people to give honest feedback. Members of the executive team act as ‘sponsors’ for groups across the organisation. “I look after south London plumbers,” explains Bennett. “We’ll socialise ocasionally; it gives them a chance to tell us what’s going on.” Staff are encouraged to feed back using social platforms; of the 3,000 UK staff, 2,700 are active on Yammer, says Bennett, while there’s an ‘engineers’ venting lounge’ where employees can highlight what doesn’t work. HomeServe also runs biannual engagement surveys. “One showed staff didn’t feel there were enough learning opportunities, so we looked at that,” he says. “We’re growing our own people, including apprentices.” 1 2 Have a clear strategy, goals and values that inspire your people and are relevant to their work and aspirations. 3 B  uild a culture of mutual support and trust where people understand the value of their contribution, and are encouraged to recognise a job well done. 4 Keep the conversation going; be engaged, be real and be there for them. I  nvest time in talking with your people about strategy, making it a two-way conversation and creating joint ownership. “Our people come first, customers second and shareholders third” HomeServe’s latest survey showed engagement at 82%, superseding the aspiration to pass 80%; some 95% of employees agreed they were clear what HomeServe is trying to achieve. Core behaviours Enhancing engagement has involved staff identifying five key behaviours – or people promises – and modelling these across the business . While Bennett acknowledges that identifying behaviours is the easy part, compared with influencing them, he is keen to make them part of the company’s culture. “The performance review is about demonstrating the behaviours – we only promote or give pay rises based on this.” Meanwhile, Bennett is clear that his own leadership style is characterised by authenticity: “You can only lead in the way that’s true to you or people will see through it. I’m surrounded by people who are much better at their job than I could ever be, so trusting people to get on is key.” He recognises the need to build the right talent and how this contributes to the aim of becoming the top home assistance company, with 3 million customers by 2020. “It’s a real talent game at the moment. That’s what will get us to the top spot.” Issue 1 - 2017 23