Catalogue ART&TUR 2019 Catalogue ART&TUR 2019 | Page 57

Le Passeur de la Nahanni Director Producer Country Location Categories Dominique Snyers Triangle 7 Canada Northern Territories Adventure, Expeditions and Travels; Sports & Leisure; Nature and Wildlife synopsis: Four young climbers dream of climbing the Lotus Flower Tower, a legendary big wall, somewhere in the Cirque of the Unclimbables in the furthest outreaches of Northern Canada. For 800 m of climbing, they will have to face 550 km of dangerous Nahanni river over a whole month of total independence. Given that they have only limited experience in this type of adventure, they persuade Dom, a seasoned traveller 33 years their senior, to help them get this expedition off the ground. Legends of Catalonia Director Producer Country Location Categories Catalan Tourist Board Aftershare.TV Spain Catalonia Tourism Destinations - Regions; Tourism Products; Memorable Experiences synopsis: First virtual reality game intended for promoting a tourist destination: Catalonia. Using augmented reality, the campaign takes on the challenge of creating a total immersion experience that innovates in advertising formats. The high-impact experiences will enable us to reach one of the fastest-growing markets in the last few years, one of the most competitive and saturated markets in the world in terms of advertising: the United States.