Catalogue ART&TUR 2019 Catalogue ART&TUR 2019 | Page 5

centro de portugal Welcome to the largest and most diversified national Region! It is with heart and soul that Turismo Centro de Portugal receives the ART&TUR festival in Torres Vedras, after last year hosting it in Leiria. Hosting a festival with the quality and prestige of ART&TUR means a lot to the Centro de Portugal. This festival represents a very strong asset for the region, for its ability to bring the name and brand Centro de Portugal to distant markets. Being part of the international circuit of tourism film festivals brings ART&TUR to a level of global prominence - as evidenced by the heterogeneity of the judges, who come from 15 countries and 4 continents. It is undeniably an event of great relevance in the promotion of destinations and tourism products, thus being an asset for the positioning and enhancement of the Centro de Portugal. At the same time, ART&TUR is a golden opportunity for the Centro de Portugal to show the world the extraordinary conditions it has for capturing international film and audiovisual productions. An important opportunity at a time when audiovisual tourism is becoming an increasingly powerful tool for tourism promotion. Attracted by the scenery they see on the screen, visitors of film or television series locations are increasing in number, which helps to create new tourist impulses, such as those intended to be printed in the Centro de Portugal region. The Centro de Portugal is the largest region in the country, with 31.3% of the national territory, covering 100 municipalities and 8 Intermunicipal Communities (Aveiro Region; Coimbra Region; Leiria Region; Viseu Dão/Lafões; Beiras and Serra da Estrela ; Beira Baixa; Oeste; and Médio Tejo). Diversity is the matrix of a region where all visitors always discover something new that makes them want to return. Combining pure nature with vibrant life in its cities, the Centro de Portugal territory includes parks and nature reserves, protected landscapes, four UNESCO World Heritage sites (Alcobaça Monastery, Batalha Monastery, Convent of Christ and University of Coimbra, Alta and Sofia), important destinations for religious tourism, historical, schist and mountain villages, as well as castles, monasteries and convents, where you can breathe the history of this country. In addition, there is a vast intangible heritage, such as fine wines and gastronomic recipes that are lost in time, as well as the ancient traditions of ethnography of a whole people, revisited in lively feasts, fairs and pilgrimages. The Regional Tourism Entity of Centro de Portugal (TCP) is the organization responsible for structuring and promoting the Centro de Portugal region as a tourist destination of excellence. Among its competences is the enhancement and development of the potentialities of the tourist destination of Centro de Portugal and its sub regions, assuming the role of facilitating the tourism activity. In this way, TCP leads and coordinates the tourism development action program in the region, in accordance with the strategy defined at national and regional level, in collaboration with the public and private partners of the destination. Although it operates in particular in the national market, it is TCP’s goal to be recognized nationally and internationally for excellence in innovation, differentiation and creativity of actions and projects developed, making the excellence of products and tourist destinations that can be found in the region reach even further. Centro de Portugal - a region that is experiencing intense demand growth. There is always something new to discover in the Centro de Portugal: a country within a country! Pedro Machado President of Turismo Centro de Portugal