p ara l l e l s e s s i o n s
Session 1 - Moderator: Paula Cardoso (CiTUR) - Venue: Teatro-Cine - 23rd Oct
Authors
Kevser Çınar & Daniel Weiss
Eunice Duarte
Carlos Peixeira Marques
Ana Sofia Duque
Title of communications 11:30 - 12:50
The City Talks through Global Brands 11:30 - 11:45
Destination Branding and Marketing Strategies
“UNESCO Creative Cities Network Case - in the Film category” 11:45 - 12:00
The influence of destination image on the attitude, desire,
and intentions to visit 12:00 - 12:15
Read, See, Go! The effect of films and literature on
destinations promotion 12:15 - 12:30
Session 2 - Moderator: Dulcineia Ramos (CITUR) - Venue: Paços do Concelho - 23rd Oct
Authors
Title of communications 11:30 - 12:50
Marco Amaral Ameixa &
Fernando Felizardo Portugal e o Eixo Cascais-Estoril-Lisboa na rota dos espiões
do século XX, … do universo literário, ao cinema e à promoção
de um destino 11:30 - 11:45
Nuno Almeida, Eunice
Duarte and Pedro Beato City Branding, co-creation and tourism: The case Setubal 11:45 - 12:00
Um Museu como produto inovador de um destino. 12:00 - 12:15
Gender differences in art’s evaluation in the presence of
olfactory marketing 12:15 - 12:30
Fernando Felizardo, Eunice
Duarte & Nuno Almeida
Francisco Isidoro Vega
Gómez
Session 3 - Moderator: Michael Schön (CITUR) - Venue: Teatro-Cine - 23rd Oct
Authors
Title of communication 17:00 - 18:00
The Impact of the European Wine City 2018
- Torres Vedras / Alenquer (CEV) on the promotion of the
destination 17:00 - 17:15
How to develop new audiences through tourism service
design: Museum cases 17:15 - 17:30
Mona Erfanian Salim A Good Practice for Place Branding and Destination
marketing, Ahvaz, Iran 17:30 - 17:45
José Carvalho, Paula Lúcia
Ruivo & Manuel Veiga Communication and rural territories:
What marketing instruments and actors to involve? 17:45 - 18:00
Dulcineia Ramos & Rui
Penetra
Daniel Weiss & Kevser Çınar