Catalogue ART&TUR 2019 Catalogue ART&TUR 2019 | Page 22

p ara l l e l s e s s i o n s Session 1 - Moderator: Paula Cardoso (CiTUR) - Venue: Teatro-Cine - 23rd Oct Authors Kevser Çınar & Daniel Weiss Eunice Duarte Carlos Peixeira Marques Ana Sofia Duque Title of communications 11:30 - 12:50 The City Talks through Global Brands 11:30 - 11:45 Destination Branding and Marketing Strategies “UNESCO Creative Cities Network Case - in the Film category” 11:45 - 12:00 The influence of destination image on the attitude, desire, and intentions to visit 12:00 - 12:15 Read, See, Go! The effect of films and literature on destinations promotion 12:15 - 12:30 Session 2 - Moderator: Dulcineia Ramos (CITUR) - Venue: Paços do Concelho - 23rd Oct Authors Title of communications 11:30 - 12:50 Marco Amaral Ameixa & Fernando Felizardo Portugal e o Eixo Cascais-Estoril-Lisboa na rota dos espiões do século XX, … do universo literário, ao cinema e à promoção de um destino 11:30 - 11:45 Nuno Almeida, Eunice Duarte and Pedro Beato City Branding, co-creation and tourism: The case Setubal 11:45 - 12:00 Um Museu como produto inovador de um destino. 12:00 - 12:15 Gender differences in art’s evaluation in the presence of olfactory marketing 12:15 - 12:30 Fernando Felizardo, Eunice Duarte & Nuno Almeida Francisco Isidoro Vega Gómez Session 3 - Moderator: Michael Schön (CITUR) - Venue: Teatro-Cine - 23rd Oct Authors Title of communication 17:00 - 18:00 The Impact of the European Wine City 2018 - Torres Vedras / Alenquer (CEV) on the promotion of the destination 17:00 - 17:15 How to develop new audiences through tourism service design: Museum cases 17:15 - 17:30 Mona Erfanian Salim A Good Practice for Place Branding and Destination marketing, Ahvaz, Iran 17:30 - 17:45 José Carvalho, Paula Lúcia Ruivo & Manuel Veiga Communication and rural territories: What marketing instruments and actors to involve? 17:45 - 18:00 Dulcineia Ramos & Rui Penetra Daniel Weiss & Kevser Çınar