This conference aims to contribute to an exchange and a closer
link between researchers and professionals in Marketing and
Tourism, promoting transdisciplinary approaches and the
creation of synergies between the various relevant areas, which
are the theme of the conference:
• T o u r is m m a r k e ti n g
• B r a n d i n g i n t o u r is m
• A u d i o - v is u a l c o m m u n i c a ti o n i n t o u r is m
• M e d i a & t e c h n o l o g y i n t o u r is m
• S t o r y t e l l i n g , c i n e m a a n d t o u r is m
• I n n o v a ti o n i n t o u r is m