international
conference:
t o ur i s m
m ark e t i n g a n d
destination
b ra n d i n g
Theme 1:
Innovative projects and cooperation networks in
audiovisual and tourism promotion
October 23rd | 10:00 – 10:40 | Teatro-Cine de Torres Vedras
Guest speakers:
• Enrico Panaï, Expert in Digital Information, Italy
• Dorothea Papathanasiou-Zuhrt, Hellenic Open University,
Greece
Theme 2:
Cinema and Tourism - two universes that cross in the
same territories
October 23rd | 15:00 – 15:50 | Teatro-Cine de Torres Vedras
Guest speakers:
• Eugeni Osácar, CETT – University of Barcelona, Spain
• Arthur Araújo, Universidade Lusófona – Porto, Portugal
Theme 3:
The perception of tourist destination brands – from
image to loyalty
October 24th | 10:00 – 10:50 | Teatro-Cine de Torres Vedras
Guest speakers:
• Arvind Kumar Saraswati, GGSIP University, New Delhi, India
• Lucília Cardoso, CITUR – Polytechnic Institute of Leir ia
Theme 4:
Destination Brand Promotion Strategies
October 25th | 10:00 – 10:50 | Teatro-Cine de Torres Vedras
Guest speakers:
• Adriana Rodrigues, Turismo Centro de Portugal
• Representative of the Embassy of South Africa