Casino Style 2024 | Page 33

“ Fontainebleau Las Vegas is a beacon of our future and a testament to turning unexpected challenges into resounding triumphs .”
— Jeffrey Soffer , Chairman and CEO , Fontainebleau Las Vegas
cal clocks , so they can best achieve their individual goals . Like all Vegas casinos , Fontainebleau has stepped up its F & B with a lineup of 36 first-to-market restaurants and bars . Many of the F & B partners had prior relationships with Fontainebleau , but are coming to Las Vegas for the first time . Evan Funke , Masa Ito , David Grutman , David “ Papi ” Einhorn and Alan Yau highlight a diverse collection of chefs and restaurateurs .
The beverage program is helmed by Juyoung Kang , who ’ s led some of the best bar teams in the city . Her attention to detail , vast wealth of knowledge and endless creativity give each bar a signature style , from reimagined classics to one-of-a-kind cocktails .
Clearly , the Fontainebleau is aiming at the high-end luxury experience embodied by the best Strip resorts . The desire to achieve that level of service caused the Fontainebleau to poach executives from Wynn Resorts , including current CEO Maurice Wooden . As a result , Wynn filed a lawsuit demanding that Fontainebleau cease and desist from this activity .
But the luxury market is the cream at the top for the Fontainebleau , and the real business comes from the meetings and conventions , which Soffer believes will create solid and steady revenue .
Meeting Expectations
Fontainebleau Las Vegas has one of the largest convention and meeting spaces under one roof in the city , with more than half a million square feet of ballrooms and meeting rooms . The property is also directly adjacent to the Las Vegas Convention Center West Hall , which opened two years ago .
That proximity “ creates synergistic opportunities unlike any other resort in Las Vegas ,” says Soffer . “ Our South Lobby acts as a destination for meeting professionals and convention-goers to enter the resort with ease .
“ With a focus on upward-thinking design , seamless access and a dedicated sales team , our resort ensures a smooth transition from business to pleasure , while allowing for innovation in both accessibility and experiences . We recognize the crossover between business and leisure travelers , and look to accommodate both with our world-class meetings and convention amenities , along with our collection of incredible restaurants , bars , gaming , wellness and entertainment options .”
The convention industry is critically important to Las Vegas , and the meetings and convention facilities are a standout feature of Fontainebleau Las Vegas .
“ We ’ ve built an unmatched canvas for tailored events , with versatility as a key theme ,” Soffer says . “ We have multi-functional spaces designed with intention , as well as indoor and outdoor options like our Waterbleau Terrace and Moonstone Event Center .”
Like many casinos that open with a limited database , Fontainebleau struggled out of the gate . But the future is bright , according to Soffer , who points to successful events like the Formula 1 race and last year ’ s Super Bowl . For him , Fontainebleau aligns perfectly with the legacy of Las Vegas .
“ Las Vegas is always reinventing itself ,” he says . “ Those events are proof that the city is growing its global audience with visitors who are interested in experiences at the highest levels of hospitality .
“ Enter Fontainebleau Las Vegas . Everything that stands out about our resort — iconic design , top-tier services , innovative offerings — will aim to contribute to the city ’ s ongoing transformation . We ’ re looking to set a new bar so that history remembers two eras : before Fontainebleau Las Vegas , and after .”
2024 CASINO STYLE 17