Milestone Change
J Resort • TBE Architects
Illuminating the sky with a vibrant blue glow and filling the Neon Line with dramatic art , both on the ground and on the structure walls , stands the J Resort , formerly the Sands Regency Hotel . This property yields a wide variety of exciting games , delicious food venues and luxury room accommodations .
The transformation of Reno ’ s landmark casino resort is a collaboration of St . Louis-based TBE Architects and Jacobs Entertainment . The ongoing project includes an exterior facade upgrade of gray and white with dramatic blue up-lights and a 4,225-square-foot video screen displaying art and information on the exterior of the property . It beckons guests to stop and explore this destination resort .
Guests walking into the new infill structure space will experience an artistic reception area that boasts 23-foot ceilings and a 21-by-16-foot video screen wall . There ’ s also a new VIP check-in area and an assortment of original art splashed here and there . Previously , guests wanting access would travel a narrow passageway between the Aspen and Cedar towers . It is now a beautiful area of sophisticated design offering a warm and lively welcome .
J Resort indulges the visual senses with a menagerie of art installations throughout the property . Aroma also gives way to a delicious feast at the new J Paul ’ s Italian Steakhouse in the Aspen tower , the new Hannah ’ s Table in the Birch tower and a grab-and-go option just outside Hannah ’ s Table for guests who want to get back to the gaming floor or other onsite amenities .
The vibrant sights and sounds of the newly renovated gaming floor are only a few of the exciting features that will entice guests to visit and play . Custom details include sculpted ceilings enhanced with uplights , gold shimmer screens , and bespoke chandeliers that seem to float in midair . They add to the thrill of the gaming area . In this 26,387-square-foot renovation , which includes 600 slots , nine table games and 30 slots in the High Limit gaming area , there ’ s no shortage of opportunities to play .
Guests of the J Resort can choose from among 468 modernized guest rooms or 27 luxury suites designed by TBE Architects . The Aspen and Birch tower accommodations blend neutral wood-patterned ceramic tiles , vibrant floor coverings and warm lighting accents for a contemporary Lake Tahoe aesthetic that brings the rooms to a four-diamond standard .
The ongoing J Resort project is part of an effort to revitalize the Reno area . Together , Jacobs Entertainment and TBE Architects are up for the challenge , and look forward to the thrilling new adventures that this team has in store for the Neon Line .
Follow TBE Architects on social media for updates and project milestones . In need of dynamic architectural design that sets the standard for the hospitality and gaming industry ? Contact Mike Carter , director of client development , at mcarter @ tbearc . com or call directly at 314-412-1693 . They can ’ t wait to design something amazing with you .
OWNER-OPERATOR : JACOBS ENTERTAINMENT DESIGNER : HBG DESIGN
10 CASINO STYLE 2024