Casino Style 2022 | Page 8

‘ Agrarian Industrial ’

Rock & Brews Casino

The first-ever Rock & Brews Casino and Restaurant opened for business in

Braman , in north central Oklahoma , on May 10 . The project features an expertly curated interactive rock-inspired entertainment experience that only Rock & Brews — and its co-founders Paul Stanley and Gene Simmons of iconic rock band KISS — can provide ; and a distinctive “ agrarian-industrial ” architectural and interior design by national Top 5 casino design firm HBG Design .
Owned by the gaming entity of Oklahoma ’ s Kaw Nation and developed in partnership with Rock & Brews , the project is a 67,000-square-foot expansion and 4,000-square-foot renovation to the Kaw Nation ’ s existing casino operation .
The new branded casino and restaurant thoroughly delivers on Rock & Brews ’ promise for a high-octane experience .
The entertainment is wrapped in distinctive contemporary architecture by HBG Design . The exterior design visually ties into the highly structural barn buildings found in the surrounding rural Oklahoma locale .
The 71,000-square-foot exterior geometry is animated by gable pitched rooflines , and ribbed metal , wood and glass materiality , and features a six-panel sliding glass door that opens to provide indoor / outdoor Rock & Brews restaurant dining and access to a grand event lawn .
A cohesive interior palette serves as a canvas for bold rock ‘ n ’ roll elements . The Rock & Brews brand and venues are noted for their heavy integration of rock ‘ n ’ roll imagery and iconography . HBG Design ’ s overall interior design palette became an ideal canvas for these bold elements .
The design palette helps achieve visual cohesion from the existing casino to the new casino expansion area . Reds , grays and purples give an edginess to the vibrant walls and patterned carpeting . A mix of color , pattern and texture complements the design intent .
Determination of the appropriate music-related graphics and design implementation within the gaming areas was a team collaboration between Rock & Brews , Kaw Nation and HBG Design .
Across the casino and restaurant , murals of rock bands and performers — including a large KISS mural — adorn the walls and ceilings , lending a casual rocker lair vibe . Guitar fret patterns are etched into columns . Vinyl records with names of recording artists add dimension and variation to the floor patterns at the Grab and Go . A cymbal-look ceiling element hangs overhead .
Ceiling elements help with wayfinding between the Rock & Brews Casino gaming floor and Oklahoma ’ s first-ever Rock & Brews restaurant . A large guitar pick inscribed with The Beatles ’ logo and band member signatures looms above the brick rotunda entryway to the Rock & Brews bar and restaurant .
The host stand is created from identifiable “ roadie boxes ” with a backdrop art piece crafted from industrial metal chains to add true rock ‘ n ’ roll ambiance .
To maintain the authentic brand experience that Rock & Brews restaurant and bar is known for , the design team consulted the company ’ s brand manager for in-depth guidance on the specific , and proven , layout , finishes and materials required in the entry , bar and dining room designs .
Inside the large , vaulted Rock & Brews brew house , practically every inch of ceiling space is covered with theatrical banners and backlit framed graphics showcasing signature rock ‘ n ’ roll graphics . The graphics are framed by a dramatic performance stage lighting truss hanging from the pitched ceiling , painted the signature Rock & Brews-branded red . Colorful murals enliven brick walls . Plank wood-effect tile helps subdue and contemporize the floor plane around the dining and bar areas .
The new Rock & Brews Casino rock ‘ n ’ roll vibe fully immerses guests in a concert-style environment and high-quality audio and visual experiences , all designed to celebrate the defining moments of rock ‘ n ’ roll .
The Kaw Nation and Kaw Gaming , Inc ., owner / operator of Southwind Casinos throughout Oklahoma , partnered with Rock & Brews to develop this premier Rock & Brews-branded casino and restaurant . Rock & Brews cofounders Stanley and Simmons , along with their other brand partners , restaurateur Michael Zislis and concert industry veterans Dave and Dell Furano , have opened Rock & Brews restaurants across California , Florida , Kansas , Missouri and Texas , and now Oklahoma .
Rock & Brews Casino
OWNER : Kaw Nation DESIGN AND ARCHITECT OF RECORD : HBG Design
8 CASINO STYLE 2022