On a Carousel
Bally ’ s Carousel Bar , Bally ’ s Atlantic City
When Twin River Holdings bought Bally ’ s Atlantic City in
2020 for only $ 25 million , it was going to be the flagship of the company , and actually became the company ’ s raison d ’ etre as it bought the Bally ’ s brand from owner Caesars Atlantic City just a few months later . The inexpensive price indicated that lots of renovations needed to be done , and to date , the company has poured over $ 100 million into the property .
But like most properties , it needed a focal point — and what better place than the hotel lobby ? The Bally ’ s lobby is much larger than most , so the canvas was unlimited . When casino executives turned to SOSH Architects , there was an immediate connection , and a proposal for the Carousel Bar was born .
The first of its kind in New Jersey , Bally ’ s rotating Carousel Bar is one of the latest hospitality attractions to hit Atlantic City , and has become a must-see venue since its inaugural spin over Memorial Day Weekend 2022 .
Inspired by boardwalk amusement parks , the design captures the nostalgia and whimsy of summer fun at the shore . Every aspect of the Carousel Bar ’ s sophisticated design , from the light and neutral color palette and warm wood tones to the custom curved color-changing LED light fixtures over the bar and pops of red accents , ties into the local environment , lending a subtle nod to the world-famous Atlantic City Boardwalk and iconic speakeasy era .
The immersive lobby bar captures the essence of a carousel ride through its central feature — an elevated 24-seat rotating bar . Guests get a 360-degree view of the adjacent casino and newly renovated hotel lobby on the revolving bar , which moves at a pace of 2.5 to 5 revolutions per hour , making it simple for guests to walk on and off . The surrounding glass rail defines the space to make it feel private yet visible , grabbing the attention of visitors while adding a sense of exclusiveness to the space . The overall design of the elevated bar and surrounding lounge area embraces a classic elegance with a modern twist to delight and immerse guests in a truly unique and playful experience .
The Carousel Bar is an integral part of Bally ’ s overall transformation , and brings a one-of-a-kind experience to the Atlantic City casino scene . Other Bally ’ s improvements include The Yard , built in the courtyard of the Dennis wing of the hotel , which can be enclosed during the winter months and open to the elements during the warmer seasons . Live music , specialty drinks and food are other attractions . Other Bally ’ s additions include several new food-and-beverage options and a new FanDuel sportsbook .
Bally ’ s Carousel Bar OWNER : Bally ’ s Corporation DESIGN AND ARCHITECT OF RECORD : SOSH Architects
Photos by Don Pearse Photographers , Inc .
6 CASINO STYLE 2022