Designing Experience
HBG DESIGN
HBG Design has been pioneering the creation of imaginative and transformative guest experiences for more than 40 years . As a Top 5 hospitality and entertainment design firm in the U . S ., their team of 100 architects , interior designers and building professionals in Memphis , Tennessee and San Diego , California share a passion for making design stories come to life by shaping physical space and connecting people to place .
HBG Design translates market influences , brand , culture , original storytelling , sustainability and wellness concepts into inspired hospitality and entertainment design for its esteemed clients , which include commercial hospitality and entertainment giants such as Caesars Entertainment , Oaklawn Racing & Gaming , Elvis Presley Enterprises , Hyatt Hotels and Hilton Hotels , and more than 45 Indian gaming enterprises .
As the industry collectively navigates a new era of wellness and safety needs , HBG Design is on the forefront in the development of creative design solutions that will lead to overall healthier and safer environments for guests . The HBG Design team has been steadily working with clients to reimagine the casino and hotel experience , through innovative design strategies where the first touch point for every guest provides a sense of well-being , both physically and mentally .
HBG Design ’ s in-house team of architects and interior designers works sideby-side to approach hospitality and entertainment design as a collaborative , cohesive process , as showcased in the firm ’ s recent and upcoming project openings . Each design brings to life a vibrant concept uniquely tailored to the owner ’ s specific vision .
For the new 459-room hotel and resort expansion at Cache Creek Casino
Resort , in Brooks , California outside Sacramento , designers drew contextual influences from the region ’ s agrarian landscape brimming with wine vineyards and olive and almond orchards . The result is an upscale and sophisticated four-diamond resort hotel design that fits beautifully against the natural , serene backdrop of the picturesque Capay Valley .
The new 1.2-million-square-foot Desert Diamond West Valley Casino Resort in Glendale , Arizona offers guests a multi-sensory experience rooted in the inspiration of the dynamic Sonoran Desert landscape . On the 75,000-squarefoot casino floor , dozens of illuminated overhead fins dazzle with sparkling colors whenever a jackpot is hit . Among the amenities are five uniquely designed restaurants and two eye-catching feature bars — the Edge Bar and the two-story Rock Bar .
At Sycuan Casino Resort in El Cajon , California the firm ’ s $ 226 million , 500,000-square-foot expansion features a 300-room hotel tower and striking new casino and food and beverage amenities , creating an array of revenue-generating opportunities that fulfill a need for more distinct cross-generational experiences .
HBG Design celebrates the recent opening of the new Canopy by Hilton hotel in Memphis , designed to integrate vibrantly into the downtown entertainment scene just steps from the famed Peabody Hotel and historic Beale Street . In the coming months , HBG Design eagerly anticipates project openings of the Oaklawn Racing and Gaming hotel and casino expansion in Hot Springs , Arkansas and the Hyatt Centric at One Beale hotel in Memphis .
For more information , visit hbg . design .
48 CASINO STYLE 2020