Phones are definitely a tool of convenience , but a well-designed sportsbook creates an atmosphere of enthusiasm and team spirit . For operators , it ’ s all about finding a balance of creating high-energy guest experiences and maximizing potential profitability . Each book takes on a unique personality . “ Having designed a sportsbook for some of the largest ‘ off-Strip ’ gaming players , each sportsbook has taken on a unique feel . In certain areas , the ‘ vintage ’ feels or design direction combined with the technology of a modern sportsbook gives a nod and a wink to the unsavory past of illicit betting and the sleek technology of the 21st century ,” he says .
“ Novice guests respond well to the ability to follow the action before venturing into the full world of sports betting .
“ For the dedicated sports bettor , we provide an area which encourages full immersion of the guest into the sensory world of sports betting . If it be horse racing , European football , or North American Football , the guest has the ability to view everything available . The same monitors , sound equipment and information are available to the intermittent wagerer as the casual observer who might happen to be enjoying the F & B in the area . Sports betting can be intimidating to those not familiar with it .”
Schoenfeldt says that while many people have a mental image of the intensity with which a middle-aged man bets , many women and younger guests who are sports enthusiasts can also be enticed to participate .
“ The goal is to provide the most options and opportunities for wagering ,” he says . “ The built environment can do this by being warm and comfortable . Very high technology harmonized with familiar touchpoints to reassure the guest ensure the best possible experience . This is one place where the supporting role of food and beverage needs to move away from the traditional quantity and focus more on a quality product .”
Sportsbooks may not fit the classic evaluation of revenue per square foot . He says operators need the option of incorporating the book venue into a lesser-used bar or another area , providing flexibility .
“ With Covid-19 restrictions in place for the foreseeable future , space is a premium you cannot afford to waste ,” he says . “ Operators don ’ t have to start with the biggest and best A / V equipment . By introducing the sports betting kiosks into an existing sports bar or other bar that has a lot of televisions , a functional sportsbook can easily be accomplished in most facilities .
“ As the sports betting appeals to a broader base , operators can then reinvest in bigger and better A / V . This is something that needs to be monitored closely , as each casino will look to meet the demands of slightly different populations and demographics .”
2020 CASINO STYLE 39