2 0 1 8 a
C O N T E N T S
14 A Man for All Seasons : Don Brinkerhoff
20 Do You Know Your MVPs ?
24 What ’ s Cooking ?
28 Meeting Expectations
34 Super-Amenity Superpowers
38 The Play ’ s the Thing
40 Hey Bartender , Where ’ s My Drink ?
2 0 1 8 a
GGB publication
C O N T E N T S
DEPARTMENTS :
4 Editor ’ s Letter 6 Building Excitement
44 Style Spotlight 44 Agilysys 45 Cunningham Group Architecture 45 Entertainment Design Corp . 46 Gary Platt Manufacturing 46 HBG Design 47 Lifescapes International 47 Purchasing Management International 48 Patir Seating 48 SOSH Architects 49 TBE Architects 49 Sysco
FEATURES :
14 A Man for All Seasons : Don Brinkerhoff
Don Brinkerhoff was the first landscape architect to create virtual Edens ( and volcanos ) in the Las Vegas desert . Here ’ s how his garden grew — and continues to flourish . By Mike Sheridan
20 Do You Know Your MVPs ?
Your best guests are familiar , freespending and deserving of a few perks . But you can ’ t fully assess their worth without customer data . By Frank Legato
24 What ’ s Cooking ?
Why fast-casual , super-fresh foods are increasingly on the menu at casino restaurants . By Marjorie Preston
28 Meeting Expectations
Casinos have become the go-to destinations for many meetings , trade shows and conventions . To boost your bottom line , especially in mid-weeks and off-seasons , you want a piece of this business . By William Sokolic
34 Super-Amenity Superpowers
Once upon a time , all you needed was a gaming floor , a buffet and a lounge . Today ’ s hyper-competitive casino industry demands much more — and rewards those who offer “ super amenities ” like these . By Michael Vanaskie
COLUMNS :
33 Figuring Out FF & E When it comes to furniture , fixtures and equipment , you ’ d better enlist the experts to make a deal . By Carl Long
43 Know Your ( Future ) Customer Forget millennials versus boomers . Here ’ s how to design for every generation of customer . By Dike Bacon
50 End Game : Safety Matters Violent assaults at properties in Las Vegas and Manila have raised alarms about security . What ’ s the latest thinking about gaming resort safety ? By Roger Gros
38 The Play ’ s the Thing
Don ’ t overlook ergonomically designed chairs as a way for customers to sit longer , stay longer and play longer . By Marjorie Preston
40 Hey Bartender , Where ’ s My Drink ?
When your bar staff is in the weeds , robots are ready to pitch in . By Dave Bontempo
2018 CASINO STYLE 3