Ringside Seats
Comfort is paramount in the casino . Outfit your floor with seating expressly designed for the gaming resort . BY DAVE BONTEMPO
A dedicated slot lover can play for hours if the seating is comfortable . The same player may move on within minutes if the seating lacks support or does not move easily . Casino seating — from slots to tables , from sports books to bingo halls and bars — must be durable but stylish , and able to withstand continuous use .
Gary Platt Manufacturing took a seat at the gamingindustry table more than two decades ago . The Reno , Nevada-based firm found a niche and struck it rich . Each chair in its collection is hand-crafted and customizable with a wide range of upholstery , design and accent options .
Gary Platt supplies virtually every casino in North America . Its proprietary foam — the heart of the chair — is injectionmolded with built-in
lumbar support to fit the human form . The seat has a waterfall front edge to relieve stress on the legs . The wood is also fully contoured to match the foam , so neither will break down over time . Slider glides make the chair userfriendly and easy to move .
Munich-based Patir Design has earned a place of distinction in the casino and hospitality industries . For more than 20 years , the familyowned and operated firm has created premier seating that stand up to 24 / 7 use while maintaining its smart , lustrous look and abiding comfort .
Manufactured with fabrics that are exceptionally robust , Patir chairs ensure that casino customers can relax in comfort for the duration of their play — and then some . Operators can mix and match from a range of bases and upper seating to meet their specific needs . Patir ’ s designers and engineers will happily customize casino seating from existing product lines , or create something new and exclusive just for your property . Patir also offers friendly expert advice , short delivery times and ongoing , first-class service . Pamper your customers with seating that ’ s comfortable , attractive — and keeps them in play .
( l .) A Sonoma Bench from Gary Platt ; ( above ) a chrome slot chair from Patir
Jacuzzis and whirlpool jets ).
More innovations are coming , according to Tom McCartney , president and general manager of Viejas .
“ Loyal guests and players to the property are looking for more reasons to visit ,” he says . “ We ’ re aiming for an integrated resort experience in which people can interact with the property as they see fit . From the expansion of our gaming offerings and new restaurants to adding more amenities like an adult-only pool and tower , our guests will have many more ways to experience our property .”
McCartney combines an aesthetic and pragmatic approach to the rooms .
“ The ideal hotel room needs to be two things above all else : well-functioning and comfortable ,” he says . “ While our rooms go above and beyond , those are the two unwavering foundations of a great room experience . If you can easily navigate and use a room , and it has intuitive features like lighting and bathroom fixtures plus high-quality beds and linens , guests will be happy .”
Beyond meeting basic expectations , “ we also want to ensure all amenities and services match what they can experience at home ,” he says . “ For example , rooms shouldn ’ t have alarm clocks in them , because who uses them anymore ? These are a thing of the past . Properties should strive to have their rooms be modern and complement your overall brand .”
Interactive electronics like Alexa , Amazon ’ s “ intelligent personal assistant ,” in each room give guests specific information about the property and what ’ s going on . Where does it all end up ?
“ The message we want to send our guests is that this is an escape from their everyday lives ,” says McCartney . “ A place where they can come to relax , have fun and experience the thrill of winning .”
Viejas offers outlet shopping , an outdoor concert space called the Park , a 10,000- square-foot roller rink in the summer which turns into an ice rink in the winter , a luxury pool area , deluxe dining options and more . “ It ’ s only getting better with the new additions ,” says McCartney . “ We offer a completely integrated property that combines gaming , amenities and entertainment .”
Classic touches remain , like turndown service featuring gourmet chocolates . Soft music plays in contrast to the noise , adrenaline and excitement downstairs .
An improving economy is one incentive to lure customers . New amenities may persuade them to stay longer .
28 l CASINO STYLE 2017