King room , Hard Rock , Tampa
Hotel rooms are an essential part of resort branding and a vital way to convey guest importance . Here ’ s how three operators have invested in their hotels : Genting , Hard Rock International and the Viejas Band of Kumeyaay Indians .
BY DAVE BONTEMPO
W hen it opens in 2020 , Resorts World Las Vegas — now rising on the site of the former Echelon project on Las Vegas Boulevard — will include a 175,000-square-foot casino , a 4,000-seat theater , a retail and dining sector and convention space .
That ’ s not all . The project will also feature a rooftop sky park and observation deck , bowling alley , ice-skating rink , panda exhibit , aquarium and four hotel towers with more than 6,500 hotel rooms in an area that will cover nearly 22 million square feet .
With that overall investment — estimated at between $ 4 billion and $ 7 billion — there ’ s no such thing as an ordinary room .
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Las Vegas-based Steelman Partners is directing the design of Resorts World , a project of Malaysian gaming operator Genting Group . Principal Paul Steelman has worked for a who ’ s-who of the gaming industry including Kirk Kerkorian , Steve Wynn , Sheldon Adelson , Francis Lui and Stanley Ho .
Steelman ’ s interior design subsidiary , Dalton Steelman Arias & Anderson , works every facet , from concept and space planning to construction administration . Its role includes interior development , custom lighting , furniture and custom textiles for restaurants and lounges , casinos and VIP gaming salons , spas , retail and performance venues .
“ Casino spaces should be bright and fun ,” says DSAA Principal Nicole Dalton . “ Operators want to wow their customers in the lobby , empower them in the casino , and make them feel at home and special in the guest room .”