PUBLISHER ’ S LETTER
Welcome to
Casino Style
BY ROGER GROS
F or the past dozen years or so , Global Gaming Business has produced Casino Design , an annual magazine dedicated to the architects , designers and builders of the casino industry .
In recent years , the pace of growth in that sector has slowed , even as the industry expands . At the same time — and for many of the same reasons — casino revenue has flattened , and non-gaming revenues have become more important . More and more , casino executives are looking to nongaming amenities to grow their properties .
As a result , Casino Design required a revamp and a re-branding . Welcome to the first issue of Casino Style .
The cover story on entertainment is indicative of Casino Style ’ s new direction ( see page 24 .) Whether your guests buy in or are comped , entertainment is one of the most powerful ways to define and brand your property .
Building and renovation won ’ t cease — far from it . Just look at our “ Building Excitement ” department to
Entertainment is a powerful way to reach new customers — and keep the old . note the extraordinary , cuttingedge , relevant work of the industry ’ s best architects and designers . But Casino Style is about more : restaurants , pools and spas , meetings and conventions , entertainment and nightclubs , and even cleverly built promotions . We ’ ll cover the new ways casinos reward customers for non-gaming spend , and explain how to find and keep those non-gaming guests .
One holdover from Casino Design is the Q & A compiled by Julie Brinkerhoff-Jacobs of Lifescapes International . What makes it different this year is a roundup from experts outside the design field , and a new emphasis on marketing . The experts brought together by Julie provide insight that will benefit all casinos .
Casino Style will be distributed at G2E and appropriately , the Integrated Resort Experience exhibit dedicated to non-gaming amenities . Exhibitors at IRE will be prominently featured in upcoming editions , along with their products and services .
So welcome to Casino Style . It ’ s an exciting new venture for us at GGB . We invite your feedback and perspective as we develop this valuable new tool for the gaming industry .
— Roger Gros
A GLOBAL GAMING BUSINESS PUBLICATION 2016
Roger Gros , Publisher rgros @ ggbmagazine . com
Frank Legato , Editor-in-Chief flegato @ ggbmagazine . com
Marjorie Preston , Editor
Robert Rossiello , Art Director rross @ casinoconnection . com
John Buyachek , Director of Sales & Marketing jbchek @ ggbmagazine . com
Floyd Sembler , Business Development Manager fsembler @ ggbmagazine . com
Becky Kingman-Gros , Chief Operating Officer bkingros @ ggbmagazine . com
CONTRIBUTING EDITORS Dave Bontempo • Julie Brinkerhoff-Jacobs Rodric J . Bradford • Edward Healey • Marjorie Preston Erica Palladino-Sweeney • Patrick Roberts James Rutherford • William Sokolic
EDITORIAL ADVISORY BOARD Rino Armeni , President , Armeni Enterprises
• Mark A . Birtha , Senior Vice President & General Manager , Hard Rock International
• Julie Brinkerhoff-Jacobs , President Lifescapes International
• Nicholas Casiello Jr ., Shareholder Fox Rothschild
• Jeffrey Compton , Publisher , CDC E-Reports
• Geoff Freeman , President & CEO , American Gaming Association
• Dean Macomber , President , Macomber International , Inc .
• Stephen Martino , Vice President & Chief Compliance Officer , MGM Resorts International
• Jim Rafferty , President , Rafferty & Associates
• Thomas Reilly , Vice President Systems Sales , Scientific Games
• Steven M . Rittvo , Chairman / CEO The Innovation Group
• Katherine Spilde , Executive Director , Sycuan Gaming Institute , San Diego State University
• Ernie Stevens , Jr . Chairman , National Indian Gaming Association
• Roy Student , President , Applied Management Strategies
• David D . Waddell , Partner , Regulatory Management Counselors PC
Casino Connection International LLC . 901 American Pacific Dr , Suite 180 , Henderson , NV 89014 702-248-1565 • 702-248-1567 ( fax ) www . ggbmagazine . com
The views and opinions expressed by the writers and columnists of Casino Style are not necessarily the views of the publisher or editor .
Copyright 2016 Global Gaming Business LLC ., Henderson , NV 89014
Casino Style is published annually by Casino Connection International , LLC . Printed in Nevada , USA .
4 l CASINO STYLE 2016
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