Casino Design 2015 | Page 61

The WOW Experience
COMPANY PROFILES

Elevating Design

HNEDAK BOBO GROUP

H nedak Bobo Group takes design to the next level , because great design elevates clients ’ business success . Working for a fivetime G2E Casino Design Award winner and one of only a few architecture firms working in gaming and hospitality design today that owns , operates and develops its own four-star hotel , HBG designers have a distinct edge in understanding what it takes to operate and differentiate in a competitive market .

By approaching design from the perspective of both guest and owner / operator , HBG makes design work for its gaming clients .
HBG is constantly rethinking the guest experience , because market demographics are evolving . The firm capitalizes on new opportunities for innovation in casino resort design through more diverse amenities , integration of technology and design aesthetics often grounded in the authenticity of cultural and local context as the catalyst for discovery and experience .
HBG designers translate market influences into inspired , memorable design that , combined with carefully crafted details , built-in efficiencies and well-planned execution , generates the perfect balance between beauty and functionality . The result is elevated design that fully engages guests in the gaming experience and performs for clients .
In creating smart hotel designs for the entertainment and leisure markets , HBG ’ s work has taken it across the country and around the world , with current engagements in Dubai and Southeast Asia for
Seneca Creek Casino Expansion
several international theme park resort developments . HBG is developing design strategies that seamlessly integrate hospitality and related amenities into the entertainment experience .
Visit hbginc . com to see how HBG is elevating design for its clients . Projects currently include the contemporary tribal hotel design for the Point Casino in Kingston , Washington ; the West Valley Resort in Maricopa County , Arizona ; multiple branded projects for Ho-Chunk Gaming in Wisconsin ; and the expansion of Buffalo Creek Casino in Buffalo , New York , which will add more gaming space , new retail and F & B amenities and a new performance area to the Seneca Nation ’ s casino property , also designed by HBG .
For more information , visit hbginc . com .

The WOW Experience

LIFESCAPES INTERNATIONAL , INC .

E stablished in 1958 , Lifescapes International Inc . is an internationally renowned landscape architectural design firm based in Newport Beach , California . Having designed the landscape of more than 15 casino resorts on the Las Vegas Strip , as well as an additional 80 casinos and resorts across the United States , Asia and Europe , Lifescapes International continues to create successful , dynamic destinations that delight guests every day .

For more than five decades , Lifescapes has been a significant design influence for gaming-related properties , including Native American , commercial and riverboat gaming properties , as well as destination resorts , mixed-use developments , commercial , retail centers , entertainment-driven projects and residential .
Lifescapes has had a relationship with casinos starting in 1984 with the Cascades Hotel in South Africa , and with Las Vegas as far back as 30 years , designing for Mirage , Treasure Island , Bellagio , Caesars Palace , Paris , Red Rock , Venetian / Palazzo and Wynn / Encore , just to name a few .
Recently , Lifescapes International worked on the newly opened Golden Nugget Lake Charles in Louisiana , and completed designs for Wynn Palace on the Cotai Strip ( opening 2016 ) and Paradise City in Incheon , South Korea ( opening 2018 ). Currently , the company is designing Resorts World Las Vegas , the Pechanga expansion in California and casino resort projects in New York and Massachusetts .
The senior principal leadership team consists of Chief Executive Officer / FASLA Don Brinkerhoff , President / Chief Financial Officer Julie Brinkerhoff-Jacobs , Executive Senior Principal / Chief Operating
Officer & General Manager Daniel Trust , Executive Senior Principal / Director of Design-Horticulture Roger Voettiner and Executive Senior Principal / Director of Design Andrew Kreft . They all work in unison to create and manage the firm ’ s projects , with assistance from a team of highly qualified landscape architects , project designers and a strong administrative staff .
“ The landscape is about the ‘ WOW ’ experience . We design for those who will be immersed in the surroundings , creating captivating amenities such as nightclubs , pool bars , beach clubs , retail and restaurant environments for our clients ’ guests to enjoy during their stay , encouraging them to stay longer , play longer ,” Brinkerhoff-Jacobs said . “ The entertainment and resort operators , including astute executives within the gaming industry , understand that stand-alone gaming activities are simply not enough to keep customers fully engaged on their properties .”
For more information , visit lifescapesintl . com .