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PUBLICATION

2015

FEATURES

Millennial Asia 18

The rush to include games and amenities that will please the emerging generation is vital in attracting the new class of worldtraveling millennials from China .

BY ROBERTO COPPOLA

Melco Crown International ’ s Macau Studio City represents a new paradigm for casino design in the world ’ s most lucrative gaming market . The new property is a microcosm of the vital move away from the VIP junket business and toward the mass market with a breathtaking array of non-gaming amenities .

BY ROGER GROS

COLUMNS

Design Style Brave New World BY PAUL STEELMAN 16

Procurement How We Buy BY WILLIAM LANGMADE 52

Fashion Forward Tailored to Fit Your Style BY KARLA PEREZ-LARRAGOITE 57

DEPARTMENTS

Publisher ’ s Letter

BY ROGER GROS 4

Building Excitement Our annual roundup of the year ’ s most innovative and exciting casino developments . 6

Casino Design Q & A : Going Non-Gaming 34

The world ’ s top architects , designers and builders of gaming projects around the world discuss how to create a successful collection of non-gaming amenities vital to serving an ever-changing casino customer demographic .

MODERATED BY JULIE BRINKERHOFF-JACOBS

Native Elements 42

Design disciplines for tribal casinos are changing to include more non-gaming amenities , but the communication of a tribe ’ s culture remains vital to success .

BY DAVE BONTEMPO

Pool Party 48

Swimming pools have always been an essential element of casino architecture , but their dual use as a nightclub and entertainment scene has changed the way they are viewed .

BY MARJORIE PRESTON

Expanding Tribal Design 52

From theme parks to convention space to community centers , Native American tribes are now using elements away from the casino to make money .

BY RODERIC J . BRADFORD

Future Floor 66

Changing demographics , advanced technologies and new game styles will shape the casino floor of the future .

BY PATRICK ROBERTS

COMPANY PROFILES

Coin-Ops , LLC 58 Goddard Group 59

Cuningham Group

Architecture 60

Gasser Chair Company 60 Hnedak Bobo Group 61 Lifescapes International 61 Patir Casino Seating 62

ON THE COVER : Melcro Crown ’ s Studio City Casino in Macau . Photo courtesy of Goddard Group . casinodesignmagazine . com 3