Employees at media markt are not selective in the products they sell. In a store with thousands of products there are some products which have higher profit margin than others, employees need to be educated in this direction and pointed to the products that bring the biggest profit to the company.
About Media Market
Media Markt started in 1979 in Germany and has become one of the biggest retailers of technology in Europe.
Challenges Practical
Application
Crosseling Challenges:
If a client wanted to buy a television, for example but was talking to a mobile phone area employee, the client could be redirected to the correct person and both won points for it, promoting collaboration between different work teams..
Score Challenges:
Every time an employee sold one of the selected products he won points and ranked on the public leaderboard; the winner in end of the month won one of the products that was targeted to sell.
THE CHALLENGE
THE SOLUTION
To start solving the challenge we proceeded to Implement a microlearning strategy to teach employees about the products that are more profitable.
We integrated a sales challenges with a reward system for the highly performing employees with the presence of leaderboards to create healthy competition generating motivation and engagement between employees.
There was also installed a point system for employees who sell target products.
BENEFITS
www.bravon.io
/company/bravon
/company/bravon
Improving Profitability
"Integrating Bravon had a tremendous effect in the way our teams collaborated and performed, we started selling more of what gave us real profit and our employees were more motivated than ever during the entire process." - Gregory Gillis, Sales Manager, Media Markt
95%
Found the challenges engaging;
93% felt the added value of the application
95% of advisers said profiling made their job easier
Found the reward appealing; easier;
93% felt the added value of the application
95% of advisers said profiling made their job easier
Of engagement boost;
93% felt the added value of the application
95% of advisers said profiling made their job easier
More collaboration;
85%
73%
100%