Employees are the mirror of an organization, if employees are willing to vouch for the company, then the company can be trusted. Understanding this concept CTG wanted to actively engage its employees to become brand ambassadors.
The idea is that the employees themselves shared the company’s communication and messages in their social networks and personal spaces.
About CTG
CTG provides industry-leading end-to-end information and communication Technology ( ICT services and consulting).
Challenges Practical
Application
Wall:
Messages from social media and marketing are shared on all users wall providing them a way to share automatically with their network. Users win points by sharing the message and the more exposure they got (likes, shares, retweets, etc ) the more points they win.
Wallet:
Points are stored in the wallet where they can be traded by rewards.
THE CHALLENGE
THE SOLUTION
Implementation of a platform to share content with all employees in a central way, reward employees for sharing the communication of the company in their personal spaces; the more shares and interactions the employees' publications have, the bigger the reward.
Make use of the employee's network for recruitment trough Bravon's recommendation challenge.
BENEFITS
www.bravon.io
/company/bravon
/company/bravon
150%
97%
71%
Of employees shared at least one post;
Higher post reach;
Higher Social Share of Voice;
Higher Applause Rate;
Converting Employees to Brand Ambassadors
"CTG's biggest network is its employees. If your biggest network is talking about you to their network the chances are that you will grow your own network. It was using this mindset that we started working with Bravon. " - Dhana Grimont, Marketing and Communication Manager.
80%