Casa London Magazine #3 // April - May 2017 | Page 31

Casa London: What sets the Kuvu apart from other home organization tools that are currently on the market?

LORI: In essence, the Kuvu is designed to be convenient, safe and accessible.

RYAN: We realize that other products like bungee cords and zip ties exist; however, no other storage tool is eco-friendly and reusable. The Kuvu is made out of 30% recycled truck tires (rubber) and is appropriate for use in outdoor temperatures and outdoor storage. We are currently testing the Kuvu material for specific specs on its thermal properties and tensile strength.

Casa London: Why is it important for you to make the Kuvu sustainable and eco-friendly?

LORI: We gave up our initial design of a coloured product in order to include the recycled rubber in its material. We chose to do this because we believe in doing our part to leave a safe and healthy planet for our children, and hope that they do the same for their kids. Our biggest wish is to impart to them that if you have an idea or a goal, you can work hard and be able to achieve it while being environmentally and socially conscious.

Casa London: The Kuvu is now being carried by local home hardware stores, what else is in store for the Kuvu?

RYAN: We want to expand on the green angle, so we are working on adding more recycled material to the Kuvu and using biodegradable packaging for our products. In addition, we have been invited to the Home Hardware trade show so we hope to develop our large retailer partnerships over the course of the year.

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