Casa London: How are you redefining beauty?
LOREEN: It is only natural that women have many questions about their lashes, skincare and makeup products. beauty by PREEN recommends that women embrace the simplicity and purpose behind emerging beauty trends. It can be easy to feel overwhelmed by the modern expectation of beauty, especially with such strong influences from social media. Behind every trend the fundamentals of face shape, skin type and colour theory are the most important; this is what I want to teach my clients. My favourite thing to do is create an open conversation with my clients where I can offer them my expertise. Often, a single question can lead into an informal consultation about ways they can refine their beauty regime.
STEPHANIE: Agreed. We are huge advocates of educating our clients on what is beneficial for their lifestyle, face shape and skin types so they can best achieve their ideal outcome. This is why consultation is such an important part of our business. We will always emphasize the WHY behind what we do as professionals. This is what fuels us—continually learning and growing our skill set to the benefit of our clients.
Casa London: Now since you both are advocates continual growth within the beauty industry, what is in the future for beauty by PREEN?
LOREEN: I’m working on techniques to offer hybrid sets of classic lashes, fused with 3D lashing. This will allow me to create a custom lash look for each client, maintaining visual density during eyelash growth cycles.
STEPHANIE: I’m also offering a blend of permanent makeup techniques where I incorporate shading (powdering) and microbladed hair strokes in the same brow. Our biggest goal is to create formal education courses (microblading, lash extensions, lash lifts and makeup artistry) for other technicians who embody our style, culture and beauty philosophies. By definition, “preen” means to groom oneself adoringly, and this is the essence of beauty by PREEN—to inspire and help other women to embrace and enhance their unique beauty.
If you would like to experience the positivity, skill and culture of #studioPREEN, contact Stephanie and Loreen at www.beautybypreen.com and on their Facebook and Instagram accounts.
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