They say that beauty is in the eye of the beholder. Casa London Magazine met with two women, Stephanie and Loreen, who believe that beauty is a combination of confidence and artistry. They are the essence of female empowerment and use esthetics to help women shine in their own unique way — to be naturally beautiful.
Casa London: Tell us about how beauty by PREEN came to be. Have you worked together for a while now?
LOREEN: I’ve worked in the industry for 7 years. I first met Stephanie when I was enrolled as one of her hairstyling students. Since then, I have focused on exploring a passion for makeup artistry and have become more involved in the bridal makeup industry and editorial photoshoots; however, our circles always seemed to overlap and we kept in touch.
STEPHANIE: Yes! Two years ago, we took an eyelash extensions course from Lash Boutique London and realized we were again moving in similar directions, sharing the same philosophy when it came to both style and quality of services. At that point, we decided to come together and offer individual services under the same business. That’s how the branding, beauty by PREEN, began. My esthetics background and self-proclaimed beauty junkie status, which includes all things hair, skin and makeup, is about 17 years and counting.
Casa London: What services do each of you offer?
LOREEN: Lash extensions #PREENlashes, lash lifts #PREENlift, facial sugaring, brow shaping/corrections, makeup applications #PREENmua and makeup lessons.
STEPHANIE: Microblading #PREENbrows, brow shaping/corrections, permanent makeup (lash enhancement, liner, ombre lipstick) #PREENpmu, lash lifts #PREENlift and facial sugaring.
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