DUEL
“This concept shares how Cadillac will
bring forward a new experience that is
uniquely American, and unmistakably Cadillac,” says Andrew Smith, executive director of Cadillac Global Design. “Escala
is an expressive symbol of reward and an
exhilarating driving experience. On the interior, we pushed further. It’s about precision and ingenuity in craftsmanship, and
the artistic integration of technology.”
Escala features a “dual personality” interior crafted with distinctly different zones: the front is about intensely focused
modern technology, while the rear delivers
relaxation.
“My brief to the designers was to create
a car you desperately want to drive, and
also one in which you want to be driven,”
Smith said. “So rather than a single design,
this interior consists of two themes. It was
an opportunity for our designers to break
the rules a little bit, exactly what Cadillac
should do from time to time.”
An array of three curved OLED screens
is a prominent feature in the front of the
cabin. The very thin, curved displays are
layered in front of the driver, with the back
sides wrapped in hand-stitched leather
embossed with the Cadillac script. The array of screens consolidate the traditional
“cluster” of driving gauges with the “center stack” into one integrated unit.
Escala includes new designs for connectivity and co ntrol, providing a prototype for the user experience in development for future production models.
The system features a central control
module that enables the driver to exe-