“The design brief for LYNK & CO was simple:
the cars should stand out from the crowd and
appeal to a truly global audience. From a
distance, we have a European design approach.
Get closer, and you see more and more detail,
such as the intricate lights, and the type of
grain on the interior leather. A strong wide
grille completes the distinctive ‘face’ of the
car. We wanted to acknowledge that our users
are extremely tech-savvy - a smartphone is an
integral part of their lives and our interior
design reflects that and feels familiar
in the context of new technology”. Andreas
Nilsson, Head of Geely Design Sweden