sparent prices. Cars will be delivered, and
picked up for service, directly at the door of
the consumer. New solutions for car usage
and access will be offered – from traditional
ownership and leasing to subscription and
sharing-membership.
With traditional distribution costs typically
in the region of 25 percent of the price of a
car, LYNK & CO’s efficient business model will
deliver significant savings, reflected in highly
competitive pricing.
LYNK & CO has abandoned the traditional concept of meager base models and long
option lists that create infinite build configurations and costs in manufacturing. Inspired by
the fashion and technology sectors, LYNK &
CO has replaced “trim levels and option lists”
with a simple selection of fully equipped, fixed-price collections themed to meet customer
preferences. LYNK & CO is designed and engineered in Sweden for the global market. It
will go on sale in China in 2017, followed by
Europe and the U.S..
Alain Visser, Senior
Vice President of LYNK
& CO: “Our industry has
been refining design and
engineering successfully
for decades – but not so
much the distribution
and ownership model.
Our customers’ values
and preferences have
evolved dramatically.
It is time for us to
step into the future and
reinvent the model to
become a comprehensive
solution for mobility
and lifestyle. This is
LYNK & CO – introducing
a premium, stateof-the-art range of
cars – at the most
accessible of price
points, challenging
and redesigning every
link in the chain. Our
aim is to enrich and
simplify car ownership
by redefining how
they are bought,
owned, connected,
serviced and used”