LY N K & C O : T H E N E W C H A L L E N G E
The
LYNK & CO 01 will be
followed by 02, 03 and
so forth as a full range –
reflecting the brand’s idea of simplifying and
challenging industry conventions, right down
to model names.
The 01 is characterized by a strong personality in its design, capturing both its European
and Chinese genes, and the latest technology
– the heart of which is an ‘always connected’
state, and open application programming interface (API).
The LYNK & CO brand and the 01 have
been developed to address the needs and
preferences of the new global and connected
generation of consumers. Its natural habitat is
the mega-city and these frantic and culturally
diverse places have provided much inspiration.
Geely Design Sweden, part of Geely Design Global, has developed the design philosophy and form language for LYNK & CO
with support from studios in Shanghai, Barcelona and Los Angeles.